WE ARE A TEAM OF EXPERTS

1. HOME / INTRODUCTION

We are Booza: A behind-the-scenes partner for your brand's product strategy.

Intro Paragraph

Booza is a specialized consulting agency that optimizes product creation and merchandising for fashion and retail brands. Founded by industry professionals with international expertise, we support our clients in developing the right product at the right time, in the right place, and at the right price, always aligned with the brand’s identity and market expectations.

Key Points / Highlights

• Boutique consulting firm with global expertise in merchandising and product development

• Proven track record enhancing collection efficiency, supply-chain flow, and profitability

• Tailored, data-driven approaches to streamline processes and deliver concrete results

2. ABOUT US

Who We Are

Booza is a specialized “plug-in” consulting firm focusing on behind-the-scenes processes—merchandising, product development, supplier management, and market analysis. Our mission is to help clients implement best practices in these domains to boost growth and profitability. With broad industry experience and a direct, hands-on approach, we provide solutions that merge creativity and business acumen.

Leadership

Our leadership includes internationally recognized professionals who have spent over 25 years driving sustainable growth for prestigious luxury brands. Our track record includes brand repositioning, multi-channel expansion, and operational excellence, delivering tangible improvements in product assortment, franchise management, and overall financial performance.

TEAM

DAVIDE BALLABIO: Head of Merchandising (Milan, Italy)

GIUSEPPE BONFIGLIO: Chief of Merchandising (London, UK)

ANDREA GALIÈ: General Manager

3. THE ROLE OF MERCHANDISING

Merchandising is not simply “visual merchandising.” It is the strategic backbone that bridges creative vision and market realities. Booza emphasizes how a well-structured merchandising approach shapes product strategy, ensuring:

• Right Product – Styles, categories, and features that match consumer needs

• Right Place – Optimized distribution channels (retail, wholesale, e-commerce, franchising)

• Right Time – Timely product roll-outs aligning with seasons and demand cycles

• Right Quantity – Balancing inventory levels to maximize turnover and minimize markdown risk

• Right Price – Setting prices that reinforce brand value and meet financial objectives

By orchestrating product assortment, pricing, and distribution, merchandising directly influences revenues, margins, and brand integrity. Booza guides you through this process, transforming complex market challenges into actionable solutions.

4. OUR SERVICES

Booza offers end-to-end consulting exclusively dedicated to merchandising and product development. We help brands streamline behind-the-scenes processes, from initial concept to store delivery.

4.1 Merchandising Strategy

• Assortment Planning: We design the optimal collection structure—range breadth, category depth, balance of carry-overs and novelties—aligned with your brand identity and emerging market trends.

• Pricing & Profitability: Our team helps define sales prices that balance perceived value, brand equity, and margin targets, ensuring products remain competitive yet profitable.

• Channel Allocation & Forecasting: We guide open-to-buy processes, inventory forecasting, and channel-specific assortment strategies to maximize both sell-through and brand coherence.

4.2 Product Development

• Brief-to-Buy Method: We refine the workflow from creative briefing to purchasing raw materials and prototyping. By setting clear targets (innovation, quality, costs, timing), we bridge style/design teams and merchandising.

• Industrialization & Implementation: Booza streamlines product development and industrialization, implementing tools like a “collection development dashboard” to track each product’s progress. We reduce time-to-market, enhance product quality, and maintain budget discipline.

• Skill-Building & Governance: Through specialized workshops, we equip teams with both the technical (costing, materials) and soft skills (interfunctional communication) needed for modern product creation. We also establish governance mechanisms—regular review meetings, KPIs, and milestone checks—to ensure on-time, on-budget delivery.

4.3 Supplier & Supply Chain Management

• Supply Chain Setup: We advise on global sourcing strategies, from nearshoring vs. offshoring decisions to establishing hub-based logistics.

• Vendor Sourcing & Partnership: Leveraging an extensive international network, we help find the right partners for each product category, ensuring a fit with your quality and sustainability standards.

• Operational Efficiency: We apply lean methodologies and best practices to cut lead times, reduce overhead costs, and maintain high in-store availability.

• Risk Management: We mitigate supply chain risks by diversifying vendor bases, monitoring KPIs, and creating contingency plans for potential disruptions.

4.4 Market Analysis & Planning

• Market & Trend Research: Whether the goal is aligning a new collection with upcoming consumer preferences or benchmarking competitors, our data-driven insights support fact-based decision-making.

• Internal Process Assessment: Through in-depth “as is” mapping, we pinpoint inefficiencies in processes like assortment planning or open-to-buy to design robust improvements.

• Best-Practice Benchmarking: Booza provides case studies and frameworks gleaned from top-tier fashion and luxury players, identifying what truly works and adapting it to your unique brand context.

• Strategic Roadmapping: From big-picture reorganization to everyday operational fixes, we deliver an actionable plan with clear timelines and measurable KPIs.

5. CASE STUDIES

Real-world results illustrate Booza’s behind-the-scenes impact. Below are examples inspired by Giuseppe Bonfiglio’s background, showing how our methods generate tangible gains.

5.1 Il Bisonte

Objective: Expand internationally, optimize wholesale & retail presence, and boost revenue.

Actions & Outcomes:

• Implemented targeted merchandising strategies per market, leading to substantial revenue increases.

• Streamlined distribution networks, improving operational efficiency by 20% (faster restocking, reduced stock-outs).

• Negotiated key partnerships that paved the way for sustainable +25% growth.

5.2 Harry’s of London

Objective: Scale globally while protecting the brand’s exclusivity in luxury footwear.

Actions & Outcomes:

• Crafted a comprehensive growth strategy spanning wholesale expansion into Europe, Asia, and North America.

• Established franchise stores in the Middle East (6 locations) and opened strategic shop-in-shop in Japan.

• Elevated team performance with focused training, improving productivity by 30%.

5.3 Lambertson Truex

Objective: Prepare for acquisition by stabilizing the distribution model and restructuring operations.

Actions & Outcomes:

• Balanced wholesale/retail model to maximize synergy and profitability.

• Reduced overhead by 15% via reengineered inventory management and supplier negotiations.

• Successfully transitioned the brand for acquisition by Tiffany & Co., demonstrating improved financial health and operational efficiency.

5.4 Bally

Objective: Revitalize the brand through a sneaker-focused strategy to attract a new generation of customers while preserving its heritage.

Actions & Outcomes:

• Reintroduced the archival Bally Champion sneaker, boosting category Net Sales by +20% from 2018 to 2020.

• Celebrated cultural milestones with the Bally Animals anniversary edition, achieving a sell-out event and reinforcing cultural credibility.

• Balanced sneaker innovation with classic footwear, securing sustained growth across all customer segments.

5.5 Adidas

Objective: Reposition Adidas Originals in South Europe by aligning global strategies with local market demands, enhancing brand desirability, and optimizing multi-channel distribution.

Actions & Outcomes:

• Successfully relaunched the Stan Smith via a trickle-down distribution approach, strengthening brand equity and expanding appeal.

• Amplified cultural relevance through high-profile collaborations (Kanye West’s Yeezy, Pharrell Williams’ Superstar), fueling brand momentum.

• Optimized distribution across Wholesale, Key Accounts, Fashion Retail, and Monobrand stores, ensuring balanced growth and improved margin contribution.

6. WHY WORK WITH US

6.1 Specialized Expertise

Unlike generic consultancies, Booza focuses solely on merchandising and product development. This deep concentration means we truly speak your language and bring tailored, in-depth solutions that drive immediate impact.

6.2 Integrated Approach

We combine strategic advisory with hands-on operational support. Our experienced team collaborates closely with your internal departments, ensuring that every recommendation becomes a workable reality.

6.3 Team vs. Single Consultant

Booza comprises multiple experts in planning, product development, supply chain, and market analysis. We scale resources to your needs, provide continuity, and share collective knowledge—an advantage no individual consultant can match.

6.4 Data-Driven & Outcome-Focused

Every project starts with clear KPIs—sell-through, product costs, lead times—and ends with measurable outcomes. We believe in transparency and accountability, so you’ll see the added value of our work in your bottom line.

7. NEXT STEPS

7.1 Get in Touch

Reach out for an introductory call. We’ll discuss your brand’s situation and clarify how Booza’s specialized approach can unlock hidden value in your merchandising and product processes.

7.2 Preliminary Audit

We can conduct an initial assessment of your key merchandising or product development pain points, offering quick-win solutions and highlighting strategic improvements.

7.3 Collaborative Workshop

If you’d like a deeper dive, we host interactive workshops with your teams to align stakeholders on best practices, identify improvement opportunities, and build an action-oriented roadmap.

8. CONTACT

Booza Consulting

Merchandising & Product Development Specialists
Email: info@boozaagency.com

Dual Presence in Milan and London

We operate with key contacts in both Milan and London, ensuring comprehensive coverage of two pivotal fashion and business hubs in Europe. This setup enables streamlined communication, quick decision-making, and real-time market insights. By having a strategic presence in Milan—the heart of Italian fashion and design—and a base in London—a global financial and cultural center—we can optimize our operations, respond rapidly to emerging trends, and strengthen our overall international reach.

Final Note

We appreciate your interest in Booza. Our mission is to be your trusted behind-the-scenes partner, helping you optimize product strategies and unlock sustainable growth. Let’s connect, discuss your goals, and begin shaping your brand’s next chapter.